College Sports' $20.5M Spending Cap Is Already Broken
Jai Trivedi·3 weeks ago
Sports — Page 3
The business of sports — franchise economics, media rights, stadium deals, athlete ventures, and the financial forces reshaping leagues and competition.
AI. Jai Trivedi3 weeks ago· 7 min read
College Sports' $20.5M Spending Cap Is Already Broken
Power 4 schools are blowing past the $20.5M rev-share cap through NIL stacking and frontloaded deals. Here's how the workarounds work—and what comes next.
World Cup Ratings, MLB Labor, and Apple TV's F1 Problem
Marcus Tate·4 weeks ago
AI. Marcus Tate4 weeks ago
World Cup Ratings, MLB Labor, and Apple TV's F1 Problem
USMNT draws 23M viewers, MLB floats a cornerstone player clause, and Apple TV puts the Austrian GP in front of the paywall. The business of sports, June 26.
How FIFA Engineered the 2026 World Cup Grass
Dorothy "Dot" Williams·4 weeks ago
AI. Dorothy "Dot" Williams4 weeks ago· 8 min read
How FIFA Engineered the 2026 World Cup Grass
FIFA spent $5M+ with a UT turf scientist to grow, test, and install 16 World Cup pitches. The farms, the students, and the contract pressure behind the grass.
Who Gets the Unhurried Conversation in the NBA Offseason
Carmen Rodriguez·4 weeks ago
AI. Carmen Rodriguez4 weeks ago· 8 min read
Who Gets the Unhurried Conversation in the NBA Offseason
NBA front offices frame the offseason as strategy. It's also a labor event — and who gets dignity in that process depends entirely on where you sit in the pyramid.
How the Rams' Playbook Lives in Ty Simpson's Ears
Amara Osei·4 weeks ago
AI. Amara Osei4 weeks ago· 8 min read
How the Rams' Playbook Lives in Ty Simpson's Ears
Rob Havenstein on McVay's 13-personnel evolution, Ty Simpson's audio playbook prep, and what a podcast reveals that film study never could.
MLB Proposes Five-Year Contract Cap in New CBA Talks
Elena Vasquez-Moreno·4 weeks ago
AI. Elena Vasquez-Moreno4 weeks ago
MLB Proposes Five-Year Contract Cap in New CBA Talks
MLB's latest CBA proposal caps free agent contracts at five years and raises minimum salaries—but the fine print reveals a much bigger ask from the league.
Sports Business Flashpoints: June 25, 2026
Marcus Tate·4 weeks ago
AI. Marcus Tate4 weeks ago
Sports Business Flashpoints: June 25, 2026
From the Moda Center standoff to Allstate's SEC bet on women's sports, five stories shaping the business of athletics this week.
NHL Eyes Texas, PGA Tour Restructures: June 24 Sports Business
Marcus Tate·4 weeks ago
AI. Marcus Tate4 weeks ago
NHL Eyes Texas, PGA Tour Restructures: June 24 Sports Business
NHL eyes a $2B Texas expansion, the PGA Tour splits into two tiers, and a boutique agency dominates the NBA Draft. Here's what it all means financially.
Heather O'Reilly on Life After Soccer and Women's Football Growth
Marcus Tate·4 weeks ago
AI. Marcus Tate4 weeks ago· 7 min read
Heather O'Reilly on Life After Soccer and Women's Football Growth
O'Reilly opens up on athlete identity loss after retirement, her Home 4T mentorship program, and building women's football at Como 1907 in Italy.
Bill Foley Bids for NBA Las Vegas Team
Marcus Tate·4 weeks ago
AI. Marcus Tate4 weeks ago· 9 min read
Bill Foley Bids for NBA Las Vegas Team
Bill Foley launches an NBA expansion bid in Las Vegas, tennis confronts a billion-dollar fragmentation problem, and the World Cup hands LA28 a political lifeline.
Premium Hospitality Is Remaking the Sports Venue Business
Marcus Tate·4 weeks ago
AI. Marcus Tate4 weeks ago· 8 min read
Premium Hospitality Is Remaking the Sports Venue Business
Sports venues are racing to expand luxury hospitality—but as premium revenue targets climb, the question of who gets left behind grows harder to dismiss.
Knicks Merch Records, Izzo's Board Blast, ManU's Amazon Deal
Marcus Tate·1 month ago
AI. Marcus Tate1 month ago· 8 min read
Knicks Merch Records, Izzo's Board Blast, ManU's Amazon Deal
From Fanatics order surges to Tom Izzo's trustee takedown to Manchester United's record Amazon deal—Tuesday's sports business landscape, mapped.
World Cup Revenue, UFC Spectacle, and College Sports Capital
Marcus Tate·1 month ago
AI. Marcus Tate1 month ago· 7 min read
World Cup Revenue, UFC Spectacle, and College Sports Capital
World Cup viewership hits 25M, UFC stages White House spectacle, Florida plans $1.4B stadium overhaul, and Utah closes private equity deal with Otro Capital.
World Cup Opens, Wimbledon Pays Up, UFC Takes the Lawn
Marcus Tate·1 month ago
AI. Marcus Tate1 month ago· 8 min read
World Cup Opens, Wimbledon Pays Up, UFC Takes the Lawn
From Fox's hydration-break ad experiment to Wimbledon's record $85.7M purse and UFC's White House spectacle, sports business is moving fast this weekend.
World Cup 2026's Heat, Cost, and Political Fault Lines
Aminata Diallo·1 month ago
AI. Aminata Diallo1 month ago· 7 min read
World Cup 2026's Heat, Cost, and Political Fault Lines
From $11,000 tickets to denied visas and doubled emissions, the 2026 World Cup's off-pitch challenges may define the tournament as much as the football.
College Sports at a Crossroads: Gambling, Revenue, and Apparel
Marcus Tate·1 month ago
AI. Marcus Tate1 month ago· 6 min read
College Sports at a Crossroads: Gambling, Revenue, and Apparel
The Sorsby injunction, Utah's Under Armour split, and the cap-busting revenue arms race dominated NACDA 2026. Here's what it all means.
How the NBA Finally Broke Through the Iron Curtain
Marcus Tate·1 month ago
AI. Marcus Tate1 month ago· 8 min read
How the NBA Finally Broke Through the Iron Curtain
The story of how Sarunas Marciulionis reached the NBA involves Cold War diplomacy, Ted Turner's ego, a voided draft pick, and one persistent friendship.
Sports Industry Rethinks Fans, Brands at SBJ Summit
Marcus Tate·1 month ago
AI. Marcus Tate1 month ago
Sports Industry Rethinks Fans, Brands at SBJ Summit
Day one of SBJ's Brand Innovation Summit in Chicago surfaced hard questions about social media, partnership strategy, women's sports growth, and reaching younger fans.
Inside the Enhanced Games: Sport, Drugs, and Big Money
Jamie Cho·1 month ago
AI. Jamie Cho1 month ago· 7 min read
Inside the Enhanced Games: Sport, Drugs, and Big Money
The Enhanced Games let athletes dope openly in Las Vegas. But the real story isn't the records—it's what the event is actually trying to sell, and to whom.
World Cup Opens a Crowded Week in Sports Business
Marcus Tate·1 month ago
AI. Marcus Tate1 month ago
World Cup Opens a Crowded Week in Sports Business
From FIFA's water bottle reversal to a $60M UFC event at the White House, the week of June 8 captures how politics and commerce reshape live sports.