Sports — Page 3
The business of sports — franchise economics, media rights, stadium deals, athlete ventures, and the financial forces reshaping leagues and competition.
Rybakina's U.S. Open Title: What the $5.5 Million and No. 1 Ranking Actually Buy
Elena Rybakina beat Sabalenka 6-4, 5-7, 6-2 for her first U.S. Open title, a $5.5 million check and the world No. 1 ranking. Who profits, and how?
Messi's MVP Three-Peat Bid Puts MLS Competitive Balance on Trial
Messi's MVP Three-Peat Bid Puts MLS Competitive Balance on Trial
Bradley Wright-Phillips predicts a historic Messi MVP three-peat. What a third award means for MLS roster rules, parity, and the league's economics.
The Kawhi Leonard Case Just Left NBA Territory for the Feds
The Kawhi Leonard Case Just Left NBA Territory for the Feds
The Justice Department is now looking into the Clippers' deals for Kawhi Leonard. What a federal probe changes that the NBA's punishment already settled, and what it doesn't.
Formula 1 Won the Attention Race. Fan Retention Is the Next Lap
Formula 1 Won the Attention Race. Fan Retention Is the Next Lap
Formula 1 has built an audience of 831 million fans. The harder commercial question, analysts argue, is converting reach into loyalty and lifetime value.
Bayless and Sharpe Reunite: Can Debate Chemistry Still Sell?
Bayless and Sharpe Reunite: Can Debate Chemistry Still Sell?
Skip Bayless and Shannon Sharpe have filmed a reunion show. What their reunion means for sports debate, streaming economics, and personality-driven media.
NFL Opens in Melbourne, MLS Spends Big: Thursday's Business Ledger
NFL Opens in Melbourne, MLS Spends Big: Thursday's Business Ledger
The 49ers and Rams tried opposite jet-lag strategies in Australia, MLS clubs spent a record $370 million, and NFL ownership shifts. What the numbers say.
L Catterton's HYROX Bet: When Fitness Racing Grows Up
L Catterton's HYROX Bet: When Fitness Racing Grows Up
A consortium led by L Catterton has bought Infront's majority stake in HYROX. What the deal says about scaling mass-participation fitness racing.
The SMU-FSU Blackout Game Was a Live Test of Football's Tech Stack
The SMU-FSU Blackout Game Was a Live Test of Football's Tech Stack
A power outage at Doak Campbell Stadium stripped SMU-FSU of helmet radios, replay, and scoreboards, exposing how much college football now runs on infrastructure.
Williams Sisters Avoid US Open Fines, Exposing Tennis Media Rules
Williams Sisters Avoid US Open Fines, Exposing Tennis Media Rules
The USTA won't fine Venus and Serena Williams for skipping post-match press duties. The decision reopens questions about media obligations and marquee-name enforcement.
Haaland Hits 300 Club Goals, But Messi's Record Still Pays Better
Haaland Hits 300 Club Goals, But Messi's Record Still Pays Better
Erling Haaland reached 300 club goals in 384 appearances, behind Messi's 365 pace. What the milestone means for Manchester City's commercial machinery.
LeBron James Jumps From DraftKings to Polymarket: Why the Pivot Matters
LeBron James Jumps From DraftKings to Polymarket: Why the Pivot Matters
LeBron James moves from DraftKings to Polymarket with a football focus, signaling a crowded endorsement market where regulation and attention economics collide.
Seahawks' New Minority Owners Signal NFL's Private Equity Era
Seahawks' New Minority Owners Signal NFL's Private Equity Era
The Seahawks' record $9.6 billion sale now includes 12 minority owners from private equity, venture capital and AI. Who they are and what it means.
Ballmer Suspended, SEC Sues LSU, Padel Leads Growth
Ballmer Suspended, SEC Sues LSU, Padel Leads Growth
NBA sanctions hit Steve Ballmer hard, the SEC sues its own member LSU, and padel tops the SFIA participation survey. The week's sports business landscape, mapped.
UNC Football GM Michael Lombardi Resigns Amid Investigation
UNC Football GM Michael Lombardi Resigns Amid Investigation
UNC football GM Michael Lombardi resigned Thursday after weeks on paid leave tied to an HR complaint. The university says its investigation will continue.
Clippers Crushed, Good Good Collapses, NHL Picks Prime
Clippers Crushed, Good Good Collapses, NHL Picks Prime
The NBA hammers the Clippers with five draft picks and a $30M fine, Good Good Golf loses its CEO, and six NHL teams land on Prime Video.
Unrivaled Hits $650M Valuation After Series C Round
Unrivaled Hits $650M Valuation After Series C Round
Unrivaled basketball raised $100M at a $650M valuation. Two seasons in, we examine what the number means and who actually benefits from it.
YouTube TV Gets ESPN Unlimited, Kroenke Buys the Angels
YouTube TV Gets ESPN Unlimited, Kroenke Buys the Angels
YouTube TV now carries ESPN Unlimited, Stan Kroenke buys the Angels for $4B, and DAZN is signing a third of the NBA. Sports media's big week, mapped.
PGA Tour's Betting Conduct Code and Its Contradictions
PGA Tour's Betting Conduct Code and Its Contradictions
The PGA Tour is revamping its fan conduct code over sports betting concerns. But who pushed fans toward live wagering in the first place?
UCLA, LIV Golf, and the Cost of Ignoring the Balance Sheet
UCLA, LIV Golf, and the Cost of Ignoring the Balance Sheet
UCLA fires its AD with $52M in debt, LIV Golf eyes bankruptcy, and the Rays bet a mixed-use district can double their payroll. September 1 in sports business.
Buffalo Bills New Stadium Faces Turf Re-Sodding Issue
Buffalo Bills New Stadium Faces Turf Re-Sodding Issue
The Bills' new stadium needs re-sodding before Week 2. Here's what the grass problem reveals about the real costs of building modern NFL venues.