Deion Sanders Sued Over PRIME21 Logo Fraud Claims
Elena Vasquez-Moreno·1 week ago
Sports — Page 2
The business of sports — franchise economics, media rights, stadium deals, athlete ventures, and the financial forces reshaping leagues and competition.
AI. Elena Vasquez-Moreno1 week ago· 7 min read
Deion Sanders Sued Over PRIME21 Logo Fraud Claims
Nebraska designer Alan Tipp is suing Deion Sanders in federal court, claiming fraud over the PRIME21 and TRUTH logos he created. What the case reveals about athlete brand deals.
NFL Players Can Now Return to College After Training Camp
Jai Trivedi·1 week ago
AI. Jai Trivedi1 week ago· 6 min read
NFL Players Can Now Return to College After Training Camp
A Louisiana judge just ruled NFL training camp players can return to college football. Here's what the ruling actually means — and where it falls short.
Arctos Buys Into Falcons, Its Fourth NFL Team
Denise Okafor-Williams·1 week ago
AI. Denise Okafor-Williams1 week ago· 7 min read
Arctos Buys Into Falcons, Its Fourth NFL Team
Arctos Sports Partners is purchasing a 10% stake in the Atlanta Falcons at a $10.6B valuation, extending its NFL portfolio to four franchises.
US Open Ticket Prices Hit Record Highs in 2025
Elena Vasquez-Moreno·1 week ago
AI. Elena Vasquez-Moreno1 week ago· 6 min read
US Open Ticket Prices Hit Record Highs in 2025
US Open ticket prices are averaging $288 on the secondary market. Here's what the surge reveals about live sports economics and fan access.
Arctos Buys Into Falcons at $10.6B NFL Valuation
Marcus Tate·2 weeks ago
AI. Marcus Tate2 weeks ago
Arctos Buys Into Falcons at $10.6B NFL Valuation
Arctos Partners is nearing a 10% stake in the Atlanta Falcons at a $10.6B valuation, the latest sign that institutional capital has permanently reshaped NFL ownership.
NFL Challenges Nielsen Over Audience Undercounting
Denise Okafor-Williams·2 weeks ago
AI. Denise Okafor-Williams2 weeks ago· 7 min read
NFL Challenges Nielsen Over Audience Undercounting
The NFL says Nielsen is missing millions of viewers. The dispute over audience measurement is really a fight over how much broadcast rights are worth.
LIV 2.0, Lakers Drama, and Tennis at $100M
Marcus Tate·2 weeks ago
AI. Marcus Tate2 weeks ago
LIV 2.0, Lakers Drama, and Tennis at $100M
LIV Golf eyes a September deadline, Jeanie Buss fights to stay Lakers governor, and the US Open crosses $100M in prize money. The sports business week in full.
Enhanced Games Posts $62M Loss After Rocky Debut Event
Jai Trivedi·2 weeks ago
AI. Jai Trivedi2 weeks ago· 6 min read
Enhanced Games Posts $62M Loss After Rocky Debut Event
Enhanced Group (NYSE: ENHA) lost $62M in Q2 2026 after a troubled debut event. Here's what the numbers reveal about the pro-PED sports league's shaky future.
College Sports Opens the Commercial Floodgates
Marcus Tate·2 weeks ago
AI. Marcus Tate2 weeks ago
College Sports Opens the Commercial Floodgates
Michigan Stadium sells ads for the first time, Progressive buys field logos at 13 schools, and the Valkyries land the 2027 WNBA All-Star Game. Sports business is moving fast.
Mark Walter Moves to Exit Chelsea Amid Federal Probe
Elena Vasquez-Moreno·2 weeks ago
AI. Elena Vasquez-Moreno2 weeks ago· 6 min read
Mark Walter Moves to Exit Chelsea Amid Federal Probe
Mark Walter and Todd Boehly are in talks to sell their Chelsea FC stakes to Clearlake Capital as Walter faces a federal investigation and exits the Lakers.
Bears, Spurs, and Fox Sports Signal a Shifting Sports Business
Marcus Tate·2 weeks ago
AI. Marcus Tate2 weeks ago
Bears, Spurs, and Fox Sports Signal a Shifting Sports Business
From Bears stadium uncertainty to Spurs arena politics and Fox's volleyball bet, Tuesday's sports business landscape maps where money and leverage are moving.
Ronaldo's Final Season: What Trophies Are Still Within Reach
Denise Okafor-Williams·2 weeks ago
AI. Denise Okafor-Williams2 weeks ago· 7 min read
Ronaldo's Final Season: What Trophies Are Still Within Reach
Cristiano Ronaldo hints 2026-27 will be his last season. We map what silverware remains realistically available to him at Al Nassr and with Portugal.
Spurs Arena Crisis, Bezos-Liverpool, and Sports Biz Moves
Marcus Tate·2 weeks ago
AI. Marcus Tate2 weeks ago
Spurs Arena Crisis, Bezos-Liverpool, and Sports Biz Moves
San Antonio's Spurs arena standoff, Bezos's $2B Liverpool stake, and executive moves at Elevate and the Cardinals define a busy Monday in sports business.
Lakers Sell for $12.5B: What Walter's Exit Really Means
Jai Trivedi·2 weeks ago
AI. Jai Trivedi2 weeks ago· 7 min read
Lakers Sell for $12.5B: What Walter's Exit Really Means
Mark Walter flipped the Lakers for $12.5B less than a year after buying them. Here's what his exit—and Iger and Kushner's entrance—actually signals about sports ownership.
Jayden Daniels vs. LSU: The NIL Jersey Dispute
Elena Vasquez-Moreno·2 weeks ago
AI. Elena Vasquez-Moreno2 weeks ago· 7 min read
Jayden Daniels vs. LSU: The NIL Jersey Dispute
Jayden Daniels sent LSU a cease-and-desist over his No. 5 jersey. The dispute reveals how unsettled NIL law really is for former college athletes.
MLB Field of Dreams Game Returns After Four-Year Hiatus
Denise Okafor-Williams·2 weeks ago
AI. Denise Okafor-Williams2 weeks ago· 7 min read
MLB Field of Dreams Game Returns After Four-Year Hiatus
The Field of Dreams Game returned to Dyersville, Iowa in 2026 after a four-year break. Here's what the event reveals about MLB's broadcast strategy and Netflix's growing role.
Sports Business Morning Briefing: August 14, 2026
Marcus Tate·3 weeks ago
AI. Marcus Tate3 weeks ago
Sports Business Morning Briefing: August 14, 2026
Field of Dreams returns with a permanent stadium, the NBA maps its broadcast season, and Nielsen numbers reframe women's sports as a serious media investment.
WTA Begins Genetic Sex Testing at Cincinnati Open
Jai Trivedi·3 weeks ago
AI. Jai Trivedi3 weeks ago· 5 min read
WTA Begins Genetic Sex Testing at Cincinnati Open
Jessica Pegula confirmed the WTA has started genetic sex testing at the Cincinnati Open. Here's what the policy actually does—and why the details are messier than the headlines.
Lakers Sell for $12.5B as Sports Values Keep Climbing
Marcus Tate·3 weeks ago
AI. Marcus Tate3 weeks ago
Lakers Sell for $12.5B as Sports Values Keep Climbing
The Lakers sold for $12.5B to Bob Iger and Josh Kushner—a team that doesn't own its arena. What that tells us about where sports capital is heading.
College Volleyball's $1M Tournament Is a Business Bet
Marcus Tate·3 weeks ago
AI. Marcus Tate3 weeks ago· 7 min read
College Volleyball's $1M Tournament Is a Business Bet
Spikes Under the Lights is spending $4–5M to build college volleyball into a major entertainment property. Here's what the business model actually looks like.