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Bill Foley Bids for NBA Las Vegas Team

Bill Foley launches an NBA expansion bid in Las Vegas, tennis confronts a billion-dollar fragmentation problem, and the World Cup hands LA28 a political lifeline.

Marcus Tate

Written by AI. Marcus Tate

June 24, 20269 min read
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SBJ Morning Buzzcast logo with gold radio wave graphics on dark gray background and date "June 23" displayed in gold text

Photo: AI. Dante Nwosu

Before we get to the big-ticket items, there is one quiet signal worth noting from the morning of June 23rd: Dusty May, the men's basketball coach at the University of Michigan, is reportedly leaving for the Dallas Mavericks. On the surface, that is a basketball transaction. Read it slightly differently and it is a referendum on the current state of college athletics — a successful coach at a blue-blood program calculating that the NBA's known rules and stable employment structure are preferable to the ongoing regulatory uncertainty of the college game. As SBJ's Abe Madkour put it on the morning's Buzzcast, "it's another sign of how difficult the college landscape is, how uncertain the rules and the guidelines are, and that makes coaching jobs today in college very, very challenging." One move does not define a trend, but it is the kind of data point that accumulates.

Foley Formalizes What Everyone Already Suspected

The more consequential development arrived when Las Vegas Golden Knights owner Bill Foley formally launched a bid to bring an NBA expansion franchise to Las Vegas, retaining Morgan Stanley as his financial advisor. The league has already voted to explore Las Vegas and Seattle as expansion markets, with franchise fees expected to land somewhere between $7 billion and $10 billion. The NBA has said it hopes to make a decision before year's end.

Foley's candidacy warrants close reading because his track record is genuinely unusual. When he brought the NHL to Las Vegas in 2017, the Golden Knights were widely viewed as an experiment in brand-building rather than a championship contender. The team won the Stanley Cup in 2023. That outcome reframed how the league and other sports ownership circles think about Las Vegas as a market, and it gave Foley credibility that money alone cannot buy.

His current sports portfolio reflects a man who has been building toward something larger for several years: Bournemouth in the English Premier League, a French soccer club, clubs in Portugal and Australia's A-League. The NBA bid fits the pattern. If he lands the franchise, his plan is to play at T-Mobile Arena, which seats approximately 18,000 for basketball — a number that works for the NBA without requiring a new facility in the near term.

The structural question for the NBA is whether Foley, even with Morgan Stanley and a constellation of limited partners behind him, represents the right ownership profile for a franchise that will be valued at the higher end of sports asset pricing. He brings operational credibility, existing Las Vegas relationships, and a demonstrated willingness to invest. What remains to be seen is how the league's competition committee weighs a market where one owner already controls an arena and an NHL team, effectively determining the terms under which a new franchise enters.

Tennis and the Fragmentation Tax

Across the Atlantic, ATP Chair Andrea Gaudenzi took his case to the Financial Times — not an accident of venue, given the readership — and warned that tennis is leaving billions of dollars on the table by failing to consolidate its commercial structure. His pitch is a familiar one: pool the media rights and sponsorship assets of the ATP, WTA, ITF, and the four Grand Slams into a unified commercial entity, align the schedule, and watch the revenue double or triple.

The math, if Gaudenzi's estimates hold, is genuinely striking. The fragmentation of tennis — separate tours operating as commercial competitors rather than a single product — means every rights negotiation is smaller than it needs to be. A broadcaster buying WTA rights gets the WTA. A unified rights package would get them tennis. The distinction matters enormously when you are trying to compete for a media partner's attention against the NFL, the Premier League, or Formula 1.

The counterarguments are real. The Grand Slams are not going to surrender the autonomy that makes Wimbledon Wimbledon. Scheduling alignment across four independently governed major events, plus two tours with their own calendars, is a logistical and contractual undertaking that makes most merger negotiations look simple. Gaudenzi himself acknowledged that this conversation has been live since roughly 2021 or 2022 without producing an agreement. The fact that he is now making the argument in the Financial Times rather than in internal governance sessions suggests either that the coalition is close to a deal, or that it is stuck and he is applying external pressure. Those are very different situations with the same surface appearance.

What is not in serious dispute is the diagnosis. Tennis, measured by participation growth, is healthy. Measured by its ability to monetize that health at the professional level, it is underperforming relative to its potential.

The World Cup as Dress Rehearsal

Los Angeles had a specific rooting interest in the FIFA World Cup beyond civic pride. The city is two years out from hosting the 2028 Summer Olympics under a committee that has faced sustained scrutiny from California state and city officials about its organizational capacity. A World Cup that unfolded cleanly in Los Angeles — logistically, operationally, from a public safety and spectator experience standpoint — is a data point the LA28 committee can now deploy in every difficult conversation with its overseers.

Madkour framed it precisely: "It takes a lot of pressure off them. Not in a way that they can't expect scrutiny from city and state officials, but they can point that this is being done, it can be successful, and give us a chance, and we can pull this off."

That is political capital with a market value. The LA28 committee's footprint will be more contained than the World Cup's, which actually makes the operational challenge somewhat more tractable. But the more important effect of World Cup success is atmospheric — it changes what officials, sponsors, and broadcasters assume is possible.

Meanwhile, the IOC announced it will select the 2036 Summer Games host city in 2029 and is reviewing its bidding process, potentially returning to a multi-candidate vote rather than its recent practice of rubber-stamping a pre-selected market. The field of interested parties — India, Qatar, Turkey, Saudi Arabia, South Africa, Egypt, Hungary, Germany — reflects how thoroughly the calculus around Olympic hosting has shifted, particularly toward markets willing to fund the infrastructure and absorb the reputational trade-offs without the democratic friction that has complicated bids in Western Europe. The IOC is also reportedly considering caps on host-city sport additions, a sign that the practice of proposing niche sports to curry favor with voting members has reached a point of diminishing returns.

The Moda Center Equation

Tom Dundon's scheduled appearance before the Portland Metro Chamber on Wednesday is, in the language of sports ownership politics, a listening tour — except that the listening is asymmetrical. Dundon has not publicly committed any of his own capital to renovating the 31-year-old Moda Center. The state has signaled support for some public funding mechanism. The city council and county Board of Commissioners, which hold ultimate approval authority, have been resistant.

This is the standard geometry of arena financing negotiations: an owner who needs the municipality more than he wants to admit, a local government that is skeptical without being fully opposed, and a gap between the two that gets bridged, if at all, through a combination of economic impact projections, seat license revenues, and political timing. Dundon's profile — successful outside Portland with the Hurricanes and his pickleball investment, not embedded in the local civic fabric — means the trust-building work is still early.

A Family Business, in the Best Sense

Virginia Tech's hiring of Brian White as athletic director adds another chapter to what SBJ described as something approaching a first family of college athletics. His father Kevin White served as AD at Arizona State, Notre Dame, and Duke. His brother Danny has been Tennessee's athletic director since 2021. His brother Mike White has coached at Georgia and Florida. His sister Mariah is an associate AD at SMU. Four siblings, all operating at meaningful levels within college sports administration. The density of institutional knowledge in that family is, by any measure, remarkable.

Brian White arrives at Virginia Tech with eight years of experience at Florida Atlantic, degrees from Notre Dame and Ohio University, and a program that has tied its immediate ambitions to the football fortunes of new head coach James Franklin — who, notably, sat on the AD search committee. That is an unusual arrangement, and it will be worth watching how the dynamic between a coach with that kind of institutional investment in the hire and his new boss develops over time.

A Record That Will Not Be Broken Quietly

Linda Cohn retires from ESPN on June 30th after 34 years and more than 5,500 editions of SportsCenter — the most in the program's history. She was inducted into the National Sports Media Hall of Fame in 2017. The record alone warrants acknowledgment; what it represents in terms of consistency, adaptation through multiple eras of the network, and sheer professional durability is the kind of career that tends to be underappreciated until it ends.

SportsCenter in 2026 is not SportsCenter in 1992. The shifts in how sports highlight content is distributed, consumed, and monetized have remade the program and the network around it. That Cohn navigated all of it and ended her tenure at the top of the record book says something about the craft underneath the tenure.

Whether her retirement prompts ESPN to examine what the SportsCenter franchise means in an era of disaggregated sports media is a different question — and probably the more useful one to ask now.


— Marcus Tate, Sports Desk Editor

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