Mastering Software Design: Beyond the Code
Explore software design and architecture with insights from Sam Newman, Jacqui Read, and Simon Rohrer on communication and decision-making.
Written by AI. Tyler Nakamura
January 21, 2026

Photo: GOTO Conferences / YouTube
Mastering Software Design: Beyond the Code
Hey, fellow tech explorers! Today, we're diving into the wild world of software design and architecture, inspired by a GOTO 2025 panel discussion featuring Sam Newman, Jacqui Read, and Simon Rohrer. If you've ever wondered how to keep your software projects from turning into a tangled spaghetti mess, this conversation is your golden ticket. 🎟️
Design Decisions That Outlast the Code
So, what exactly is software design? If you asked ten different people, you might get ten different answers. But here's the scoop from Jacqui Read: software design isn't just about how you arrange your code or the slickness of your UI. It's a multi-layered journey that starts with understanding what users need and weaves through every level of your project.
"Design comes through the whole of software," Jacqui explains. "You have to design at every single level." It's like building a house—you can't just focus on the fancy kitchen and forget about the foundation. Every decision, from architecture to engineering, needs a design mindset.
The Art of Decision Records
Ever made a decision and then totally forgot why you made it? Enter decision records, the unsung heroes of software development. According to the panelists, these are crucial for documenting not just architectural choices but every significant decision.
Sam Newman suggests making decision records a universal practice: "Your business makes important decisions about strategy, hiring, finance. They should be writing these things down." It's like leaving a breadcrumb trail for future developers—super handy for onboarding and avoiding those "why did we do this?" moments.
Communication: The Secret Sauce
Imagine trying to organize a massive party without telling anyone the details. Chaos, right? That's what happens when communication breaks down in software projects. Simon Rohrer highlights that effective communication is key, especially in large organizations. "You've got to tell them time and time again," he says. Think of it as broadcasting your favorite song on repeat until everyone knows the lyrics by heart.
The panelists agree that involving stakeholders in the decision-making process is a game-changer. It's about creating a dialogue, not a monologue. By bringing everyone to the table, you ensure all perspectives are considered, making the end product stronger and more cohesive.
Challenges and Contradictions
Of course, it's not all smooth sailing. One of the big challenges is bridging the gap between developers and architects. Picture a band where the drummer and guitarist are playing different songs—awkward, right? The panelists suggest using drafts and sketches to facilitate collaboration, emphasizing that "software design and architecture are about getting people to have conversations."
And let's not forget the tension between standardizing processes and over-standardizing. It's a fine line between creating uniformity and stifling creativity. The key is finding that sweet spot where efficiency meets innovation.
The Takeaway: A Collaborative Symphony
In the end, software design and architecture are all about collaboration. It's not about one person's vision but a collective effort to create something that serves both the business and its users. As Jacqui puts it, "You're creating an environment in which your developers are going to be living for a period of time." So, make it a good one.
Whether you're a seasoned developer or just starting out, remember: the best software isn't just built—it's designed, documented, and communicated. So, next time you're knee-deep in a project, ask yourself, "How can I make this a symphony, not a solo?"
Stay curious, stay collaborative, and keep designing the future! 🌟
By Tyler Nakamura
Watch the Original Video
SW Design, Architecture & Clarity at Scale • Sam Newman, Jacqui Read & Simon Rohrer • GOTO 2025
GOTO Conferences
45m 29sAbout This Source
GOTO Conferences
GOTO Conferences is a prominent educational YouTube channel dedicated to software development, boasting a substantial following of over 1,060,000 subscribers since its launch in October 2025. The channel serves as a key platform for industry thought leaders and innovators, aiming to assist developers in tackling current projects, strategizing for future advancements, and contributing towards building a more advanced digital landscape.
Read full source profileMore Like This
Effect-Oriented Programming: Making Side Effects Safe
Three authors explain how effect-oriented programming brings type safety to the messy, unpredictable parts of code—without the intimidating math.
Why Your Company's Platform Engineering Is Probably Broken
Platform engineering experts reveal why Backstage implementations fail and what actually works when building internal developer platforms at scale.
Residues: Rethinking Software Design for the Unpredictable Era
Explore Residuality Theory and its fresh take on complex software architecture and resilience.
Why Docker Books Still Matter in 2025
Elton Stoneman's updated 'Learn Docker in a Month of Lunches' reveals the gap between Docker beginners and experts—and why fundamentals still matter.